A Product Designer, passionate about creating a user-friendly experience for web, mobile, and digital products. I connect business goals with user needs through research, ideation, prototyping, and user testing.
UX Case Studies
Here are some projects where I collaborated with stakeholders to boost online revenues and conversion rates.
Cloud Marketplace Platform
Summary: The Cloud Marketplace is a digital storefront where customers can instantly purchase cloud subscriptions and licenses.
Impact: 40% increase in year-over-year revenue and 50% click rate achieved by implementing a new feature
Methods: User research, user persona, user flow, user testing, information architecture, journey mapping, prototype design, and front-end development.
E-Commerce Website Re-Design
Summary: TAG Hardware is a hardware store that sells glass shower door hardware and glass railing hardware to contractors and distributors.
Impact: Increased conversion rate by 51% and Increased online revenue by 47%.
Methods: User research, user persona, user flow, user testing, information architecture, SWOT analysis, competitive analysis, wireframes, prototype and interface design.
Cloud Analytics Platform
Summary: The cloud analytics platform offers real-time insights into customer cloud consumption and journey for stakeholders.
Impact: 50% reduction in time required to access reports and 35% increased efficiency in cross-team collaboration.
Methods: User persona, user research, user flow, user testing, information architecture, affinity mapping, and interface design.